Back in June, I discussed how 24h Fitness was starting to make a comeback with their email efforts after dropping the ball when email was needed the most. Well they have been right now top of it every since, but with inconsistent promotions.

I seem to get some email promotions for a $9.99 Initiation Fee + $29.99/month, and then different weeks I’ll get an email for a $0 Initiation Fee + $29.99/month. All with the same subject line: “Membership Special”

But it was a bit too late as I recently signed a longer term commitment with LA Fitness (the nicer of the gyms in my particular area). The problem with the LA Fitness email program is they don’t have one — at least they didn’t ask for my email at all during my registration process for my 3 year membership. Perhaps they are thinking that the sale is already closed. If so, their email department needs a wake-up call. There are many relevant email communications such as class update/schedules, fitness tips, up-sell/cross-sell opportunities, refer-a-friend promotions and more!

Before rushing to judgment though, I will investigate further to see if there is in fact a members email list (or any email list for that matter). It could have just been a slip-up not asking me to sign up.

Stay tuned…

Forest