With mother’s day around the corner, retailers are in full swing with related email promotions. Over the last few days I’ve received many emails and have listed 6 subject lines below.
Z Gallerie: Celebrate Mom – 20% off gifts
GUESS.com: Gifts Mom will love
Williams-Sonoma: Perfect for Mom: Calphalon Unison Nonstick Frittata Pan
Sephora: Free gift for mom (or for you!)
Hallmark: Make Mom’s day with the perfect card
Costco: Only Two Days Left To Order For Mother’s Day!
Large retailers like these will have big lists and most definitely engage in Subject Line Testing. With this type of event and the various promotions, there are several different directions the email department can go with their subject lines. We see Costco not pushing a particular product or promotion, but emphasizing the act of ordering (and the time sensitivity). Williams-Sonoma on the other hand goes very specific with a product recommendation. I like this approach — especially for shoppers that have a hard time shopping (either due to lack of time or lack of creativity). With this, Williams-Sonoma provides a specific solution — no shopping around, no decisions. This of course has its drawbacks and isn’t perfect for all situations, but I like the simplicity of the approach.
Of the dozens of others I received, they all followed a similar theme of the above 6. Promoting a discount, specific product, time sensitivity, or a simple reminder.
