I recently saw a good use of dynamic email content in my AAdvantage newsletter. The AAdvantage program is the American Airlines frequent flyer/point system that has a bunch of participating partners. One element of the program is their dining rewards.

In this email they had a 9 restaurant locations in my area that awarded travel points. AA is clearly doing some nice geo-segmentation based on zip code and then setting up their email template to serve dynamic content based on a set of rules. This is a great way to send highly personalized and relevant emails to a large list while maintaining efficient work flow for deployment.

Screen grab below (click to enlarge)

- Forest Bronzan