Many email marketers forget the importance of a balanced text to image ratio. There are many reasons to pay attention to this during design, one of which is blocked images in many email clients.

In a recent email from Network Solutions, it was clear they are putting in some time to balance out their use of text and images. See the screen grab below of ‘images disabled’ in gmail.

Notice the Following:

1. You can still see most of the key copy in a nicer format that traditional alt-text.

2.The Call Now at top almost looks like an image with the use of the black background and yellow font.

3. ‘Get Started Today’ at the bottom also provide the look of a button, which gives it an appearance improvement compared to a simple line of text.