A previous post pointed out some design mistakes in Sephora’s welcome email. Taking a look at Olive Garden’s welcome email we see a much cleaner approach.
5 Things Olive Garden Did Well:
1. They kept the welcome email simple in design with a layout that would show with images disabled.
2. They established expectations by giving a preview of how often the email would be sent and what type of content would be provided.
3. They thanked the subscriber for signing up. People are picky about how they let into their inbox. It’s nice to show some appreciation.
4. They built trust by stating that they would never share personal information with anyone.
5. They kept it short and sweet.
