Looking back at an email that was sent by Toys R Us just before Christmas, they had a decent call to action in their subject line, with integrated copy in their creative.
The subject read: Today Only! 40% Off 2nd Day Shipping
I like the use of urgency by making the promotion available for only 1 day. Additionally, the actual promo (40% off the expedited shipping method) isn’t too bad. I’ve seen a lot of watered down promos lately, and given the fact that we all know 2-day shipping can get pricey — sometimes a deal breaker — this may make it a realistic purchase decision. Now what makes this promotion most relevant is the timing of it: 5 days before Christmas. If you’re like me, I really don’t care much for hectic store crowds when I’m shopping last minute for gifts.
