… Not Just to Yourself
This should go without saying, but before you send that award winning email to your list of 100,000 subscribers, send a final test to an internal group. Get some others from around the office to agree to review, and don’t just send to yourself. When you are actively involved in a campaign it can get mushy. It can help to have a fresh set of eyes to notice extremely simple mistakes.
This may sound elementary, but you would be blown away by some of the simple and careless mistakes huge companies have made with their emails.
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