What font type should be used with HTML emails?
Have you ever received an email that has bright pink cursive font on a dark pink background? Pretty tough to read. This may be an extreme example, but don’t make it a challenge to read the copy in your emails. Your subscribers are already busy and if they afford you the compliment of opening your email, don’t screw it up by trying to get fancy with your font.
Aim for readability which is generally on the basic end for body copy. Stick to text fonts that are 10 or 12 point, in either Verdana, Arial or Times New Roman.
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