Your subscribers may have trouble reading your carefully crafted email. With blocked image issues, emails rendering differently in various clients, and a list of other potential problems, it’s handy to provide an online hosted version of your email. This link and line of copy should go in the pre-header.  All legitimate email platforms will have the ability to quickly and easily do this.

A few ideas for copy:

Click Here if you are having trouble viewing this email

To view an online version of this email, Click Here

Can’t see our email? Click Here to view it online

… Not Just to Yourself

This should go without saying, but before you send that award winning email to your list of 100,000 subscribers, send a final test to an internal group. Get some others from around the office to agree to review, and don’t just send to yourself. When you are actively involved in a campaign it can get mushy. It can help to have a fresh set of eyes to notice extremely simple mistakes.

This may sound elementary, but you would be blown away by some of the simple and careless mistakes huge companies have made with their emails.

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Other posts you might find of interest:

Best Day to Send Email

Introduction to Email Segmentation

Email List Building Mistakes