Cookie Policy

We believe in being transparent about how we collect and use data. This policy provides information about how and when we use cookies for these purposes. Capitalized terms used in this policy but not defined have the meaning set forth in our Privacy Policy , which also includes additional details about the collection and use of information.

Cookie data. We may use “cookies” (a small text file sent by your computer each time you visit our site) or similar technologies to record log data. They are unique to your account or your browser. Session-based cookies last only while your browser is open and are automatically deleted when you close your browser. Persistent cookies last until you or your browser delete them or until they expire. Many browsers default to accepting cookies. You may be able to change this setting in your browser and you can also clear your cookies. If you do, you may lose some functionality of our site. Check your browser’s help function to learn more about your cookie setting options.

To find out more about cookies, visit http://www.allaboutcookies.org/ or www.youronlinechoices.com/uk .

We may use the following types of cookies:

  • Advertising and analytics: These cookies collect information about who is visiting our site and how users engage with our site. This information does not identify any individual user. It is aggregated and anonymous. Information included in this analysis is number of visitors to our site, referring websites, pages visited while on this site, time of day visited our site, if this is a new or repeat visitor, and other comparable information. This information is used to help us understand the usage of our site, improve and operate our services more efficiently and to monitor the activity on our site. Please see below for a listing of our analytics providers.
  • Essential cookies: These cookies help run our site and make your experience better. These cookies are only used to provide you with these services.
  • Functionality cookies: These cookies allow the site to remember preferences you have selected such as contact information details or other selections you provided the first time you engaged with us. These are designed to make it easier to use our site and not have to set the same preferences every time.
  • To help us make emails more useful and interesting, we often receive a confirmation when you open email from us if your computer supports such capabilities. You can opt-out of receiving emails from us. Please see the Your Choices section below.
  • We might also use a pixel tag which is a small graphic file that allows us and third parties to monitor the use of the site and provide us with information based on your interaction with the site. These tags may collect the IP address from the device which you loaded the page, the browser type. Pixel tags are also used by our third parties to collect information when you visit our site, the links and other actions you take on our site, and we may use this information in combination with cookies to display targeted advertisements.
  • Other data technologies may be used that collect comparable information for security and fraud detection purposes.

Don’t want cookies?

Some people prefer not to allow cookies, which is why most browsers give you the ability to manage cookies to suit you. In some browsers you can set up rules to manage cookies on a site-by-site basis, giving you more fine-grained control over your privacy. What this means is that you can disallow cookies from all sites except those that you trust.

Browser manufacturers provide help pages relating to cookie management in their products. Please see below for more information.

For other browsers, please consult the documentation that your browser manufacturer provides.

You may opt-out of third party cookies from Google Analytics on its website.

You can opt-out of interest-based targeting provided by participating ad servers through the Digital Advertising Alliance ( http://youradchoices.com ). In addition, on your iPhone, iPad or Android, you can change your device settings to control whether you see online interest-based ads.

If you limit the ability of websites and applications to set cookies, you may worsen your overall user experience and/or lose the ability to access the services, since it will no longer be personalized to you. It may also stop you from saving customized settings, like login information.

Do Not Track Signals?

Our Sites and Services do not collect personal information about your online activities over time and across third-party websites or online services. Therefore, “do not track” signals transmitted from web browsers do not apply to our Sites or Services, and we do not alter any of our data collection and use practices upon receipt of such a signal.


The following are first-party cookies used on our properties.
Name Domain Use Expiration
CrazyEgg *.elitesem.com Track users’ engagement with website Session or 365 days

Marketing and Third-Party Cookies & Similar Technologies
Name/Network Use Third-Party Privacy Policies User controls
Google Analytics Analytics and marketing Google Privacy Policy Google Analytics Opt-out
Google Tag Manager Management of cookies and tags for marketing and non-marketing functions Google Privacy Policy Browser or mobile device settings*
Act On Analytics and marketing Act-On Privacy Policy Do not provide information when prompted; request deletion of personal information
CrazyEgg Website performance CrazyEgg Privacy Policy Opt-Out Request
Justuno Marketing Justuno Privacy Policy Browser or mobile device settings
Adroll Advertising Adroll Privacy Policy Adroll Opt Out

While partners may vary their cookie names over time, specific third-party cookies can include, for example
Name Domain Use
_ga www.google.com Google Analytics (including related advertising services)
1P_JAR, SID, NID, HSID, *SID, UULE *.google.com Google authentication, security, tracking, location, and other Google-specific function cookies
_distillery Wistia Video analytics
muxData Wistia Track user behavior in videos
ABOUT EMAIL APTITUDE

Email Aptitude is an ESP-Agnostic and award-winning Agency focused on full-service email program management and advanced email strategy. Based in San Francisco, CA, Email Aptitude was recently named to the Inc. 5000 as the #1 fastest growing email agency in the country; the Bay Area Fast 100; and honored by the prestigious AdAge Top 50 Best Places to Work in the US. The Email Aptitude team is made up of top industry veterans and the new bright minds of email who grow and manage email programs for some of the world's hottest fast-growth startups and global enterprise brands.

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