ESP AGNOSTIC
We are ESP-Agnostic and work on and are certified within all the major ESP’s. We work within your ESP to ensure you are leveraging it to its full potential.
Services
We help grow your email program with dedicated account teams and white-glove service
Full-Service Email Management
With full-service email management, we lift the weight off your shoulders and take responsibility for ongoing strategy, testing, email deployment, and overall management of your email marketing program. With every full-service engagement, we start with our email audit and strategic development process to ensure we are building an optimal framework.
- We collaborate with your team on product/industry insight
- We oversee all management, testing and deployment logistics, with hybrid options available
- We monitor metrics to make campaign improvements
Ongoing Strategic Support
While providing ongoing strategic support, you’ll work with our email strategists who will help move your program in the right direction and will be available to advise your team as needed. From helping to develop a priority plan and keeping your team organized, to reviewing metrics, advising on testing strategy, and providing strategic feedback on email design and architecture. We will help your team get more out of the email channel.
- Scheduled calls to go over project tasks and campaign reviews
- Custom reporting and analysis
- Your team handles tactical execution and management
EMAIL AUDIT & ANalysis
With our Email Audit service we conduct a deep analysis of your email program; your process, metrics, strategy, data and other critical areas. We then analyze your business, industry, customer profiles and other key inputs in order to provide meaningful recommendations for email campaign enhancement. This process can be effective for improvement with relatively simple efforts to complex email programs.
- Analysis of your current email marketing efforts, including process, metrics, and campaign data
- Evaluation of your business, products and customer profiles
- Detailed report of low hanging fruit, areas for short term improvement and long-term enhancement recommendations
Deliverability Overhaul
Many email teams face deliverability challenges at some point. Whether you’re in serious bad water with inboxing, or wanting to move the needle further from good to pristine, our team has seen it all and can help improve your email deliverability. We’ll first audit your situation and will then present a detailed improvement plan.
- Review of your existing deliverability statistics and landscapes
- Development of a specific plan for improving your email deliverability
- Help with execution and management of your deliverability overhaul
PRODUCTION SERVICES
Whether you need additional resources to handle the production of your email assets or you need more knowledge of email design best practices, the Email Aptitude team, can handle the design and coding of all your emails to ensure your program is the most efficient it can be.
- Email design and asset creation to ensure all creative follows email best practices
- Email coding and QA to relieve the stress off of your team
- A/B testing and 3rd party technology integrations
ESP Selection
As you begin the process of vetting a new ESP, we will develop a list or recommendations based on your email program needs and we will help you through the negotiations. After the contract is signed, we stay on board to ensure the migration runs as smoothly as possible and that your new ESP is set up correctly.
- Development and selection of new ESP to ensure you are buying exactly what you need for your business.
- Contract review and negotiations helping to protect you from paying for unneeded services.
- Migration of all data and implementation within the new ESP making sure you are all set up to run a best-in-class program.
Meet our customers
Email Aptitude crushes email results for some of the world's largest enterprise brands and fastest growing startups. With list sizes ranging from 25,000 to 40 million, there isn’t an email program we haven’t seen.
rival explorer
Email Creative Inspiration
Track Every Brand. View Every Email.
Search Millions of Emails from Over 50,000 Brands.
ABOUT EMAIL APTITUDE
Email Aptitude is an ESP-Agnostic and award-winning Agency focused on full-service email program management and advanced email strategy. Based in San Francisco, CA, Email Aptitude was recently named to the Inc. 5000 as the #1 fastest growing email agency in the country; the Bay Area Fast 100; and honored by the prestigious AdAge Top 50 Best Places to Work in the US. The Email Aptitude team is made up of top industry veterans and the new bright minds of email who grow and manage email programs for some of the world's hottest fast-growth startups and global enterprise brands.
The quarterly OPEN ME is a lookbook produced by Email Aptitude’s Rival Explorer Creative Inspiration Platform and focuses on subject line trends and inspiration. The Rival Explorer competitive intelligence and creative inspiration engine tracks millions of emails from over 50,000 brands, including the entire Internet Retailer Top 1000 and European Top 500.
OpenMe is a monthly lookbook produced by Email Aptitude’s Rival Explorer Creative Inspiration and Competitive Intelligence Platform, focusing on subject line trends and inspiration. The Rival Explorer competitive intelligence platform tracks millions of emails from over 50,000 brands, including the entire Internet Retailer Top 1000 and European Top 500.