Privacy Policy

Effective 5/24/2018
Your privacy is critically important to us.

At Email Aptitude, now a part of Elite SEM, we have a few fundamental principles:

We don’t ask you for personal information unless we truly need it and the only reasons would be to contact us to hear about our services or join our team (we can’t stand services that ask you for things like your gender or income level for no apparent reason.)

We don’t share your personal information with anyone except to comply with the law, develop our services, or protect our rights.

We don’t store personal information on our servers unless required for the on-going operation of one of our services or as specified on our form.


Click on one of the hyperlinks to take you directly to that section of the notice.

Personal Data Collected
Use of your information
Protection of Certain Personally-Identifying Information – Sharing and Disclosure
Storing your personal data/Transfer of Data
Third Party Links
Choices & Individual Rights
Changes to this Privacy Notice
Contact Us

Personal Data Collected

Information collected on the website

Elite SEM Inc. (“Elite SEM”) operates It is Elite SEM’s policy to respect your privacy regarding any information we may collect while operating our websites.

Elite SEM is a data controller for data collected on this website.

Information Received from Clients

Elite SEM receives data from its clients and processes this data per contract in place with our clients. Elite SEM does not have a direct relationship with these individuals.

While using our website, we ask you to provide us with certain personal data that can be used to contact or identify you ("Personal Data"). Personal Data includes, but is not limited to:

  • First name and last name
  • Email address
  • Job title, function

Website Visitors

Like most website operators, Elite SEM collects information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Elite SEM’s purpose in collecting non-personally identifying information is to better understand how Elite SEM’s visitors use its website.

Elite SEM also collects potentially personally-identifying information like Internet Protocol (IP) addresses. Elite SEM only discloses logged user IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below.

Aggregated Statistics

Elite SEM collects statistics about the behavior of visitors to its websites. For instance, Elite SEM monitors the most popular pages on the site. Elite SEM may display this information publicly or provide it to others. However, Elite SEM does not disclose personally-identifying information other than as described below.

Use of your information -
Grounds for Using Your Personal Data

As mentioned, the information that Elite SEM collects and stores relating to you is used to communicate to you and to provide our services to you. In addition, Elite SEM relies on the following lawful grounds to collect and process any personal data you may have provided:

  • Legitimate Business Interests: To send along information you have requested from Elite SEM relating to our services and to provide information on other products which Elite SEM feels may be of interest to you if you have consented to receive such information, which are legitimate business interests. To notify you about any changes or improvements to Elite SEM services that may affect our service. If you are an existing customer, Elite SEM may contact you with information about goods and services like those which were the subject of a previous transaction with you.
  • Performance of Contract: To meet Elite SEM’s contractual commitments to our clients and in performance of contractual obligations to our clients.
  • User Consent: If you are a user of an Elite SEM website and have supplied your email address and provided consent, Elite SEM may occasionally send you email to tell you about industry news and information, solicit your feedback, or keep you up to date with what’s going on with Elite SEM and our services. Elite SEM takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information. Elite SEM may use your data so that you can be provided with information about related goods and services which we believe may be of interest to you. Elite SEM may contact you about these goods and services by any of the methods that you consented to at the time your information was collected. If you are a new customer, Elite SEM will only contact you when you have provided consent and only by those means you provided consent for.

Protection of Certain Personally-Identifying Information – Sharing and Disclosure


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Elite SEM uses cookies to identify and track visitors, their usage of this website, and their website access preferences. Elite SEM visitors who do not wish to have cookies placed on their browsers should set their browsers to refuse cookies before using Elite SEM’s websites, with the drawback that certain features of Elite SEM’s websites may not function properly without the aid of cookies.

See our Cookie Policy here.

Elite SEM does not share your personal information with others except as indicated within this policy or when we inform you and give you an opportunity to opt out of having your personal information shared.

  • Analytics. Specifically for analytics providers, we use Google Analytics. Google Analytics, which is a web analytics service offered by Google, tracks and reports website traffic. Google Analytics uses the data collected to track and monitor the use of our website.

    Google Analytics shares this data with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

    You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: Google also recommends installing the Google Analytics Opt-out Browser Add-on - - for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

Third Party service providers, employees, agents or contractors.

Elite SEM discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Elite SEM’s behalf or to provide services available at Elite SEM’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Elite SEM’s websites, you consent to the transfer of such information to them. Elite SEM will not rent or sell potentially personally-identifying and personally-identifying information to anyone.

To Comply with legal process or to protect Elite SEM

Other than to its employees, contractors and affiliated organizations, as described above, Elite SEM discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when Elite SEM believes in good faith that disclosure is reasonably necessary to protect the property or rights of Elite SEM, third parties or the public at large.

Business Transfers

If Elite SEM, or substantially all of its assets, were acquired, or in the unlikely event that Elite SEM goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Elite SEM may continue to use your personal information as set forth in this policy.

Storing your personal data/Transfer of Data

Elite SEM operates this site in the United States. If you are located in another jurisdiction, please know that your information will be transferred to, stored, and processed in the United States. By using this site and providing Elite SEM with information, you consent to this transfer, processing and storage of your information in the United States. It is important to note that the privacy laws in the United States may not be as comprehensive as those in other countries such as the European Union. Elite SEM service providers use appropriate safeguards to transfer your personal data to the United States.

  • Elite SEM may transfer data that we collect from you to locations outside of headquarters for processing and storing. In addition, it may be processed by staff operating outside the office area who work for us or for one of our suppliers. For example, such staff may be engaged in the processing of your information, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. Elite SEM will take all reasonable steps to make sure that your data is treated securely and in agreement with this privacy policy.
  • Data that is provided to Elite SEM is stored on our secure servers. Details relating to any transactions entered into via the Elite SEM site will be encrypted to ensure its safety.
  • The transmission of information via the internet is not completely secure and therefore Elite SEM cannot guarantee the security of data sent to Elite SEM electronically and the transmission of such data is entirely at your own risk.

Third party links

Elite SEM may have links on the Elite SEM site to other sites that Elite SEM does not operate. If you click on a third-party link, you will be taken directly to that site which is governed by its own privacy notice. Elite SEM strongly encourages you to read that privacy notice. Elite SEM does not control that site and assume no responsibility for the content, policies or its practices.

Choices and Individual Rights:

Elite SEM aims to take reasonable steps, so you can correct, amend, delete or limit the use of your Personal Data. If you are a customer of one of our clients that works with Elite SEM and would no longer like to be contacted by them, please send your request to the client that you interact with directly. If our client requests Elite SEM to remove or amend that data, we will respond to that request within 30 days.

Elite SEM outlines your choices below:

  • Email. As described above, if you do not wish to receive promotional emails from Elite SEM, you may opt out at any time. If you opt out of a promotional email, Elite SEM may still send you transactional and administrative emails about this privacy notice or about the services you have purchased.
  • Cookies. Your browser’s help function should contain instructions on how to set your computer to accept all cookies, to notify you when a cookie is issued, or to not receive cookies at any time.
  • Advertising. You can opt out of online targeted advertising by opting out within the advertisement itself or by visiting Digital Advertising Alliance, , the Digital Advertising Alliance of Canada in Canada or the European Interactive Digital Advertising Alliance in Europe . You can also opt out of the Digital Advertising Alliance using your mobile device settings.
  • Your rights under certain circumstances. To initiate any of these actions please contact us at .
    • To access and receive a copy of the Personal Data we hold about you.
    • To rectify any Personal Data held about you that is inaccurate
    • To request the deletion of Personal Data held about you
    • You have the right to data portability for the information you have provided to us. You can request to obtain a copy of this information in a commonly used electronic format so that you can manage and move it. We will need to verify your identity before being able to respond to such requests.
    • Please note that in some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.
  • Right to Lodge a Complaint. For European Union residents, if you feel that Elite SEM’s processing of your personal data infringes on data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state where you habitually reside, your place of work or the location of the alleged infringement. If you are located outside of the European Union, you may have rights under privacy laws in the jurisdiction where you live.


Elite SEM uses reasonable administrative, logical, physical and managerial measures to safeguard your personal information against loss, theft and unauthorized access, use and modification. Unfortunately, no measures can be guaranteed to provide 100% security. Accordingly, Elite SEM cannot guarantee the security of your information.

Sensitive Data

Elite SEM request that you do not send us any sensitive data such as social security or national identification numbers, information related to racial or ethnic origin, political opinions, religious beliefs, health data, biometrics or genetic, criminal background or trade union membership information. If you do send Elite SEM this information, then you are consenting to its processing in accordance with this privacy notice. To avoid processing of sensitive data, do not submit it.

Our policy on children’s information

This site is not directed to children under 16. If you learn that your minor child has provided Elite SEM with personal information without your consent, please contact Elite SEM.

Privacy Policy Changes

Although most changes are likely to be minor, Elite SEM may change its Privacy Policy from time to time, and in Elite SEM’s sole discretion.

Contacting us

Elite SEM welcomes any queries, comments or requests you may have regarding this policy please do not hesitate to contact us at

Elite SEM is the Data Controller for information collected on this website and can be reached at

Elite SEM
Attn: Marketing Dept
142 W 36th St, Fl 11
New York, NY 10018M

Information that is provided to Elite SEM from its clients is controlled by them.


Email Aptitude is an ESP-Agnostic and award-winning Agency focused on full-service email program management and advanced email strategy. Based in San Francisco, CA, Email Aptitude was recently named to the Inc. 5000 as the #1 fastest growing email agency in the country; the Bay Area Fast 100; and honored by the prestigious AdAge Top 50 Best Places to Work in the US. The Email Aptitude team is made up of top industry veterans and the new bright minds of email who grow and manage email programs for some of the world's hottest fast-growth startups and global enterprise brands.

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