Email Audit™

Companies often find themselves in a position where they have been executing on email but need to take their program to a new level.

The Email Audit™ is a process where our expert team reviews what you are doing to find areas for improvement. This process encompasses a quantitative evaluation system, combined with hands-on analysis.

With our Email Audit™ service we conduct a deep analysis of your email program; your process, metrics, strategy, data and other critical areas. We then analyze your business, industry, customer profiles and other key inputs in order to provide meaningful recommendations for email campaign enhancement. This process can be effective for improvement with relatively simple efforts to complex email programs.

The Audit Phase

• Analysis of your current email marketing efforts, including process, metrics, and campaign data
• Evaluation of your business, products and customer profiles
• Detailed report of low hanging fruit, areas for short term improvement and long-term enhancement recommendations

Developing an email marketing strategy is essential for an efficient and successful program. After uncovering key areas of improvement and developing a deep understanding of your company, products, and customers, we can create a strategic roadmap for your new email marketing program.

The Strategic Development Phase

• Define program objectives and KPIs
• Develop segmentation approach
• Develop behavioral retargeting and testing methodology
• Create new email templates and wireframes for testing
• Systematize program logistics
• Deliver new strategic framework document
  

Let us help you better leverage the email channel through ongoing strategic support.Contact us today to learn more by calling 909-363-1455 or email service@emailaptitude.com.

Other Strategic Services

Ongoing Strategic Support
We’ll be here to help move your program along and provide expert strategic input to your team. Learn more

Full-Service Email Management
Ready for us to handle strategy, testing, and ongoing deployment? Learn more